Less Repeat Work. More Strategy.
The AI-augmented marketing team that works with your stack.
Find your use caseFree assessment10–15 mins
An illustration of your tools feeding our people and AI, with you reviewing the next step. These are example tools, not connected accounts.
Your toolsPeople + AI
What powers your AI-augmented team.
1,000+
marketing skills
100+
capabilities
6
AI providers
80+
models
What we deliver
AI agents and our team run marketing use cases with you.
Nothing locks you into a model, a provider, or a platform.
How your AI team works
01 / Know
The context comes with the work.
Your brand, market, data and past learnings live in the Brand Brain. Each task builds on what is already known.
Our people stay beside your team.
02 / Think
Find the cause. Choose the next step.
Research and reasoning turn a signal into a recommendation. Explore this illustrative welcome-journey example.
Illustrative use case · Lifecycle & CRM
03 / Do
The work is ready for your decision.
Your AI team prepares the work. You review it and approve every action before it goes out.
Illustrative use case · Lifecycle & CRM
04 / With people
Your AI team and our people, working as one.
Our people set it up and work beside yours. Your team directs the work and makes the decisions.
Our people stay beside your team.
Marketing challenges
More tools. More data. Less clarity.
/ 01
Every tool tells a different story.
Three platforms, three numbers, no single truth.
No view of what already ranks.
Yesterday is all you can see.
The brand truth arrives once a year.
Customer data sits in three systems.
Store, ads, and analytics disagree.
Site, content, and analytics never meet.
The data arrives in pieces.
Every team sees a different picture.
Lists and results live apart.
Nobody sees the whole picture
68% cite data silos as top concern [1]
[1] DATAVERSITY 2024 Trends in Data Management Survey, December 3, 2024
/ 02
Keep the context and steps from past work ready for the next task.
Spend keeps running while the answer is pending.
Publishing on hope, not evidence.
Reacting costs the whole week.
Every market goes off-brand, and nobody notices.
Sends go out on a guess.
Waste hides inside the funnel.
Effort goes to pages that never rank.
The week goes to pulling data, not thinking.
Budget is committed before the evidence arrives.
Spend goes out before proof comes back.
Everyone's busy, nobody's ahead
up to 60% of budgets wasted [11]
[11] Proxima Research, 2024
/ 03
Another view, not an answer.
Another dashboard, still no decision.
More tools, and still no editorial answer.
Five tools, one person, no clarity.
More audits, less certainty.
More tooling, weaker targeting.
Every tool blames a different thing.
New tools, and AI answers take the clicks.
More sources, fewer answers.
Nine reports, no answer.
More platforms, less certainty.
More tools, harder to manage
only 30% of transformations sustain the change [160]
[160] BCG, Flipping the Odds of Digital Transformation Success, October 2020, based on BCG work with 70 leading companies plus a survey of 825 senior executives self-assessing on a 1–10 scale
automate the workflow
Start with one use case.
Pick an area. Find your use case.
Five areas of marketing, one workflow.
Explore an area, then choose a use case.Prioritised for Performance Marketing ManagerContent Marketing ManagerSocial Media ManagerBrand ManagerCRM ManagerEcommerce ManagerSEO SpecialistMarketing AnalystMarketing DirectorInfluencer Marketing Manager · BFSID2C and e-commerceSmall teamMedia agencyBrand
Strategy The brief every other area works from
Use case · The target
Use case
Brand & Positioningthe brand truth, always currentthe brand truth every writer works from
Brand & Positioning
- The target
- the brand truth, always currentthe brand truth every writer works from
- What goes in
- Your brand and website, your market, your competitors, and what you say you stand for.
- What we do
- We read how your brand shows up across your site, search, and social.
- What you get
- Where you stand against competitors on positioning, audience, and voice, and what to fix first.
Workflows (6)
- Brand Analysis
- Brand Audit
- Full Brand Analysis
- Product Positioning AnalysisShows how each product is positioned against competitors, and where to sharpen it.Request it
- Brand EquityMeasures how strong your brand is with buyers, and how that is changing.Request it
- Share of Voice to PipelineLinks your share of the conversation in your market to the pipeline it brings in.Request it
Loyalty & Partnership Ideasplans worth funding
Loyalty & Partnership Ideas
- The target
- plans worth funding
- What goes in
- Your brand, your market, the platforms you care about, and the kinds of ideas you want.
- What we do
- We look at what you, your competitors, and your industry run, across search, news, and social.
- What you get
- Loyalty, contest, and partnership ideas, each with an estimated impact range and a real example.
Workflows (2)
- Gamification & Partnership Ideas
- Loyalty Programme ReviewReviews your loyalty programme against competitors and shows what to improve first.Request it
Product Launch & Go-to-Marketlaunches that hit their goals
Product Launch & Go-to-Market
- The target
- launches that hit their goals
- What goes in
- Your brand, the product, your market, and what the launch is.
- What we do
- We read search, news, and social for your market and competitors, then plan the launch.
- What you get
- A launch plan: readiness, messaging, channels, the steps before and after launch, and the risks.
Workflows (1)
- Go-to-Market Analysis
Workflow Managementtime-to-market, fewer hand-offstime-to-market across accounts
Workflow Management
- The target
- time-to-market, fewer hand-offstime-to-market across accounts
- What goes in
- A brief or a question, in plain words.A client brief or question, in plain words.
- What we do
- We lay out the steps; on your approval, we gather data, analyse, and draft.
- What you get
- Findings and charts, plus post and page drafts that wait for your approval.
Workflows (4)
- Assistant
- Weekly Marketing PlannerPlans your team's marketing week from your targets and what is already running.Request it
- Meeting ActionsTurns meeting notes into clear actions, each with an owner and a date.Request it
- Workflow Results CheckChecks whether a workflow you changed delivered, and tells you what changed.Request it
Brand Identity & Briefsthe brand's look and voice, written down
Brand Identity & Briefs
- The target
- the brand's look and voice, written down
- What goes in
- Your logo, fonts, colours, tone of voice, and the tasks you brief out.
- What we do
- We write down how your brand looks and sounds, and draft briefs from it for each new task.
- What you get
- A brand guide your team and agencies work from, and a brief for every new task.
Workflows (2)
- Brand BriefsWrites on-brand briefs for agencies and teams, from your Brand Brain.Request it
- Brand IdentityWrites down your brand's look, voice and rules, so every team uses the same ones.Request it
Planning & Budget Allocationone plan every team works from
Planning & Budget Allocation
- The target
- one plan every team works from
- What goes in
- Your teams' plans, their budgets, and the goal each is working to.
- What we do
- We bring every team's plans and spend together, and show where the money and the goals disagree.
- What you get
- A plan every team works from, and a budget you can defend line by line.
Workflows (3)
- Marketing PlanBuilds your marketing plan from your target, your budget and what has worked.Request it
- Budget Split by ChannelProposes how to split your budget across channels for your target.Request it
- Past Results ReviewReviews what past campaigns returned, channel by channel, before you plan the next.Request it
Market & Competitor Intelligencewhere the gap in the market is
Market & Competitor Intelligence
- The target
- where the gap in the market is
- What goes in
- Your market and your category; name your competitors, or we find them.
- What we do
- We watch what your competitors launch, change, price, and say, and show what moved.
- What you get
- What changed since the last look, and the opening it leaves you.
Workflows (3)
- Competitor MonitoringWatches your competitors every week and tells you what changed.Request it
- Quick Competitor CheckAnswers one question about a competitor, fast.Request it
- Competitor AnalysisCompares your competitors on positioning, offers and channels, and what it means for you.Request it
Trend & Market Signalswhat's rising, before it peaks
Trend & Market Signals
- The target
- what's rising, before it peaks
- What goes in
- Your category, your audience, and the topics you already watch.
- What we do
- We watch search, social, and news in your category for the topics and formats that are rising.
- What you get
- The trends worth acting on, and what each could mean for your plans.
Workflows (4)
- Live Market QuestionsAnswers a question about your market today, from live sources.Request it
- Trend AlertsTells you when a trend in your market starts to move.Request it
- Market Trend ForecastForecasts the trends in your market that will matter over the coming months.Request it
- Trend RecommendationsTurns the trends in your market into a short list of things to try.Request it
Sales Enablement & Win/Losswhy deals are won and lost
Sales Enablement & Win/Loss
- The target
- why deals are won and lost
- What goes in
- Your won and lost deal notes, your sales decks, and your quotes.
- What we do
- We read your won and lost deal notes, and check sales decks and quotes before they go out.
- What you get
- The reasons you lose, in plain words, and sales material that answers them.
Workflows (2)
- Win-Loss AnalysisReads your won and lost deal notes and explains why you win and why you lose.Request it
- Proposal ReviewChecks a proposal or sales deck before it goes out, and shows what to fix.Request it
Audience & Segmentationwho to reach, defined
Audience & Segmentation
- The target
- who to reach, defined
- What goes in
- Your customer data, your analytics, and the channels you reach people on.
- What we do
- We build segments from what customers do, and map where to reach each of them.
- What you get
- Segments and touchpoints you can plan against, redrawn when the data behind them shifts.
Workflows (2)
- Touchpoint MapMaps every place your customers meet your brand, and where each step loses them.Request it
- Audience SegmentationSplits your customers into clear groups by what they buy and how they behave.Request it
Customer Voice & Insightwhat customers say, in their own words
Customer Voice & Insight
- The target
- what customers say, in their own words
- What goes in
- Your brand and category, and the review, forum, and social sources to read.
- What we do
- We read reviews, forums, and social for what customers say about you and your category.
- What you get
- The themes customers keep raising, and what each means for your marketing.
Workflows (2)
- Customer Voice InsightsGathers what customers say in reviews, search and social, and finds the themes.Request it
- Customer Voice RecommendationsTurns what customers are saying into a short list of changes to make.Request it
Brand & Positioning, use case 1 of 11
Paid Placements you buy
Use case · The target
Use case
Campaign Planning & Launchevery audience and platform planned before launch
Campaign Planning & Launch
- The target
- every audience and platform planned before launch
- What goes in
- Your campaign goal, the product, the audiences you want to reach, and the platforms.
- What we do
- We plan what to run for each audience on each platform, with compliance-safe defaults.
- What you get
- A campaign plan by audience and platform, then creatives for the strategies you pick.
Workflows (4)
- Campaign Planning
- Campaign LaunchTakes a campaign from final checks to launch, daily tracking and a wrap report.Request it
- Campaign CreativesProduces the creatives a campaign needs, on brand, from one brief.Request it
- Creative Sizes per PlatformLists the sizes and formats each platform needs for your campaign.Request it
Ad Creative & Copyads ready to upload, in every size you need
Ad Creative & Copy
- The target
- ads ready to upload, in every size you need
- What goes in
- Your brand assets, selling points, keywords, landing page, and the ad sizes you need.
- What we do
- We write search ad copy in your brand voice and build display ads to Google's specs.
- What you get
- Search ad headlines and descriptions within Google's limits, and display ads for each size.
Workflows (5)
- Animated Display Ads
- Search Ad Copy
- Ad UploadUploads your approved ads to the ad platforms, in the right sizes and formats.Request it
- Ad Creative ReviewReviews your ads against your brand and what performs, and shows what to fix.Request it
- Ad Creative Results CheckAfter new ads go live, checks which ones moved results and tells you.Request it
Paid Media Optimisationhigher ROAS, less wasted spend
Paid Media Optimisation
- The target
- higher ROAS, less wasted spend
- What goes in
- Your ad accounts, your budgets, and the target each campaign works to.
- What we do
- We find wasted spend across your ad accounts and propose bid, budget, and keyword changes.
- What you get
- Wasted spend found early, and budget moved only on your approval.
Workflows (5)
- Search Terms ReviewFinds the search terms wasting money and the ones worth more budget.Request it
- Competitor Ads CheckShows the new ads and angles your competitors launched this week.Request it
- Performance Max & Shopping AnalysisShows what is working inside your Performance Max and Shopping campaigns.Request it
- Bid & Budget ChangesProposes bid and budget changes and makes the ones you approve.Request it
- Paid Search Results CheckAfter search changes go live, checks what they did to results.Request it
Paid Social Performancefresh creative at the right frequency
Programmatic & Videosafe placements and real reach
Programmatic & Video
- The target
- safe placements and real reach
- What goes in
- Your programmatic and video campaigns, and the placements you allow.
- What we do
- We check where your ads ran, how much of each was seen, and where viewers dropped off.
- What you get
- Unsafe placements listed for exclusion, and the cuts and bids to change next.
Workflows (4)
- Placement & Brand Safety CheckChecks where your ads appear and flags placements that are unsafe for your brand.Request it
- Weekly Programmatic ReportReports your programmatic and video results every week, against target.Request it
- Reach & Incrementality AnalysisShows how many new people your video and programmatic buys reached, and what they added.Request it
- Bid & Placement ChangesProposes bid and placement changes for programmatic buys and makes the ones you approve.Request it
Media Performance & Reportingevery ad account, read the same way
Media Performance & Reporting
- The target
- every ad account, read the same way
- What goes in
- Your ad accounts on every platform, and the results you report on.
- What we do
- We pull results from each ad account, check the set-up, and explain what drove performance.
- What you get
- Spend and results side by side across platforms, and what to change next.
Workflows (8)
- Meta Ads DashboardChecks your Meta Ads account set-up and shows its results on one dashboard.Request it
- Google Ads DashboardChecks your Google Ads account set-up and shows its results on one dashboard.Request it
- Why Performance ChangedExplains why campaign performance changed, in plain words.Request it
- Campaign Performance ReviewReviews campaign results across channels against your target.Request it
- Ad Performance ReviewReviews how your ad campaigns are performing and where money is being wasted.Request it
- Media ScorecardPuts your media results on one scorecard, every week.Request it
- Campaign Wrap ReportCloses a campaign with results against target and what to keep for next time.Request it
- Apply Media FixesMakes the media fixes you approve, in the ad platforms you use.Request it
Budget & Pacingspend on plan, shifted to what works
Budget & Pacing
- The target
- spend on plan, shifted to what works
- What goes in
- Your budget by campaign, your flight dates, and your spend so far.
- What we do
- We check spend against budget every morning, and read which campaigns earn more of it.
- What you get
- An alert before a budget runs out, and where to move money next.
Workflows (4)
- Budget ForecastForecasts where your spend will land and what it will return.Request it
- Ad Spend PacingChecks your ad spend against budget every morning and flags anything off pace.Request it
- Budget ReallocationShows where budget moved recently and where it would work harder.Request it
- Budget Changes & Results CheckMakes the budget changes you approve, then checks what they did to results.Request it
Retail Mediamarketplace ads that pay back
Retail Media
- The target
- marketplace ads that pay back
- What goes in
- Your marketplace seller accounts, your sponsored budgets, and your product list.
- What we do
- We manage bids, budgets, keywords, and placements for your sponsored marketplace listings.
- What you get
- Sponsored spend read beside your organic shelf, with every change on your approval.
Workflows (4)
- Retail Media Bid ChangesProposes bid changes on marketplace ads and makes the ones you approve.Request it
- Retail Media PacingChecks your marketplace ad spend against budget and flags anything off pace.Request it
- Retail Media DiagnosisWorks out why your marketplace ads results changed.Request it
- Retail Media Results CheckAfter marketplace ad changes go live, checks what they did to results.Request it
Campaign Planning & Launch, use case 1 of 8
Owned Your own properties, plus the visibility you don't pay for
Use case · The target
Use case
Search Visibility (SEO)a site search engines can find and rankorganic visibility
Search Visibility (SEO)
- The target
- a site search engines can find and rankorganic visibility
- What goes in
- Your website, the pages that matter most, and Search Console if you connect it.
- What we do
- We check what holds your site back in search, then write the fixes for your pages.
- What you get
- What to fix first, and titles, descriptions, and structured data ready to paste into each page.
Workflows (5)
- Full Technical SEO Audit
- Meta Tags
- Technical SEO Check
- Apply SEO FixesMakes the SEO fixes you approve, on your site.Request it
- SEO Re-scan After FixesScans your site again after fixes go live and confirms what changed.Request it
AI Answer Visibility (GEO, AEO)cited in AI answersvisibility in AI answers
AI Answer Visibility (GEO, AEO)
- The target
- cited in AI answersvisibility in AI answers
- What goes in
- Your brand and market; name your competitors, or we find them.
- What we do
- We ask AI answer engines what your buyers would ask, and see which brands and sources they cite.
- What you get
- How often AI answers name you beside your competitors, and what to fix first.
Workflows (5)
- AI Answer Audit
- Brand Entity Setup
- Search and AI Answer AuditChecks your site for both search rankings and AI answers in one pass.Request it
- AI Answer UpdatesUpdates your pages so AI answers cite them, once you approve the changes.Request it
- Monthly AI Answer ReportReports every month how often AI answers name you beside your competitors.Request it
Content & Editorialtraffic that keeps growing
Content & Editorial
- The target
- traffic that keeps growing
- What goes in
- Your brand, your site, your market, and the competitors you want to outrank.
- What we do
- We map what people search for, what ranks, and where your content is missing.
- What you get
- A content plan: which searches to win, and in which formats and languages.
Workflows (4)
- Content Strategy
- Brief BuilderTurns a short idea into a full content brief, on brand.Request it
- Blog BriefsWrites briefs for blog posts that answer what your buyers search for.Request it
- Content Changes & Results CheckPublishes the content changes you approve, then checks what they did to traffic.Request it
Creative Productionmore creatives, all on brand
Creative Production
- The target
- more creatives, all on brand
- What goes in
- Your brand, assets, products, and the formats you need.Your client's brand, assets, products, and the formats you need.
- What we do
- We build on-brand creatives from your exact assets, then resize them for each format.
- What you get
- Creatives that match the brand every time, in square, story, and wide formats.
Workflows (6)
- Creative Design
- Creative Resize
- Video AdsMakes short video ads from your brand assets and your brief.Request it
- Creative AnalysisReviews your creatives for what holds attention and what to change.Request it
- Approved Asset DeliveryDelivers approved creatives to the people and tools that need them.Request it
- Creative Results CheckAfter new creatives go live, checks which ones moved results.Request it
Lifecycle & CRMretention, repeat, LTVretention, activationrepeat, LTV
Lifecycle & CRM
- The target
- retention, repeat, LTVretention, activationrepeat, LTV
- What goes in
- Your brand, the product, and the customers you want to reach.
- What we do
- We suggest copy in your brand's voice for those customers, you choose, and we build the email.
- What you get
- Emails ready to load into the email platform you already use.
Workflows (3)
- Email Design
- Customer SegmentsGroups your customers by value and behaviour so each group gets the right message.Request it
- Customer RetentionKeeps retention on watch every week, with monthly and quarterly reviews of what to change.Request it
Ecommerce Shelf Optimisationshare of shelf
Ecommerce Shelf Optimisation
- The target
- share of shelf
- What goes in
- Your brand, your hero products, and the Indian marketplaces you pick from our list.
- What we do
- We check where your products are missing, hard to find, mispriced, or poorly reviewed.
- What you get
- Where you lose shelf to competitors, and the fixes to make first.
Workflows (4)
- E-commerce Audit
- Full E-commerce AuditA full audit of your online store and marketplace listings, with fixes in order.Request it
- Weekly Shelf ReportReports your share of shelf on marketplaces every week.Request it
- Apply Shelf ChangesUpdates your marketplace listings with the changes you approve.Request it
Website Health & Accessibilitya site that stays fast, working, and accessible
Website Health & Accessibility
- The target
- a site that stays fast, working, and accessible
- What goes in
- Your website, and the pages and forms that matter most to you.
- What we do
- We check your site for outages, broken forms and links, slow pages, and accessibility issues.
- What you get
- The fixes to make first, and every release checked again afterwards.
Workflows (3)
- Accessibility AuditChecks your site for accessibility problems and lists the fixes.Request it
- Site Fix TicketsTurns site problems into clear tickets for your web team.Request it
- Site Re-check After ReleaseChecks your site again after each release and flags anything that broke.Request it
Retention & Customer Valuewho stays, who's slipping, what each is worth
Retention & Customer Value
- The target
- who stays, who's slipping, what each is worth
- What goes in
- Your order and subscription history, and how you group customers.
- What we do
- We read repeat purchase, retention, and customer value by cohort, and flag who is going quiet.
- What you get
- A win-back list, and the cohorts to protect first.
Workflows (6)
- Customer AnalyticsShows who your customers are, what they buy and how often they come back.Request it
- Customer ValueShows which customers are worth the most, and what they have in common.Request it
- Lifetime Value ModelEstimates what each customer will be worth over time.Request it
- Customer PredictionsPredicts which customers are likely to leave and which are likely to buy again.Request it
- Retention RecommendationsTurns your customer data into a short list of ways to keep more customers.Request it
- Retention Changes & Results CheckMakes the retention changes you approve, then checks what they did to repeat buying.Request it
Journeys & Personalisationthe next message fits the customer
Journeys & Personalisation
- The target
- the next message fits the customer
- What goes in
- Your messaging platform, your segments, and the journeys you run today.
- What we do
- We map how customers move between messages, and propose what each group sees next.
- What you get
- Personalisation rules for returning customers, applied only on your approval.
Workflows (4)
- Engagement JourneysDesigns customer journeys that keep people engaged after they sign up or buy.Request it
- PersonalisationTailors messages and pages to each customer group, once you approve them.Request it
- Journey AnalysisShows the paths customers take and where they drop out.Request it
- Journey Results CheckAfter a journey changes, checks what it did to engagement and sales.Request it
Conversion Optimisationwhat's blocking conversion, found
Conversion Optimisation
- The target
- what's blocking conversion, found
- What goes in
- Your site analytics, your funnel steps, and the pages you want to move.
- What we do
- We read your funnel page by page, and design the test that shows what to change.
- What you get
- The page fixes to make first, and a test to prove them.
Workflows (2)
- Conversion AnalysisFinds where visitors drop off on your site and what to change first.Request it
- Conversion Changes & Results CheckMakes the page changes you approve, then checks what they did to conversion.Request it
Experimentation & A/B Testingtests read honestly, winners kept
Experimentation & A/B Testing
- The target
- tests read honestly, winners kept
- What goes in
- Your question, your testing tool, and the traffic a test can use.
- What we do
- We turn a question into a test, with a hypothesis and the sample it needs, then read the result.
- What you get
- A clear result for every test, and a record of what worked.
Workflows (3)
- A/B TestReads your A/B test and tells you which version won, and how sure that is.Request it
- Experiment DesignDesigns a test that can answer your question, with the sample it needs.Request it
- Apply Experiment ChangesRolls out the winning version of a test once you approve it.Request it
Ratings & Reviewsratings that lift the listing
Ratings & Reviews
- The target
- ratings that lift the listing
- What goes in
- Your product listings, your review sources, and your brand voice.
- What we do
- We read new reviews and rating changes by product, and draft replies in your brand voice.
- What you get
- The themes behind your ratings, and replies posted only on your approval.
Workflows (3)
- Ratings & Reviews AnalysisReads your ratings and reviews and shows what buyers praise and what they complain about.Request it
- Review RepliesDrafts replies to your reviews, in your voice, for you to approve.Request it
- Review Results CheckChecks whether your ratings improved after the changes you made.Request it
Store OperationsAOV, checkout, catalogue
Store Operations
- The target
- AOV, checkout, catalogue
- What goes in
- Your store platform, your catalogue, and your checkout.
- What we do
- We watch your store for checkout errors, slow pages, stock-outs, and abandoned carts.
- What you get
- Store problems caught the day they start, and the fixes to make first.
Workflows (3)
- Promo & Pricing EffectivenessShows what your promotions really added, after the discount and the spend.Request it
- Merchandising & Promo IdeasSuggests which products to feature and which offers to try.Request it
- Abandoned Cart & Win-back MessagesSends approved messages to people who left a cart or stopped buying.Request it
Search Visibility (SEO), use case 1 of 13
Earned Attention other people give you
Use case · The target
Use case
Social & Communityreach that costs nothing
Social Content Creationposts ready for each platform, in your voice
Brand & Reputationwhat people feel about iton-brand, every partnership
Brand & Reputation
- The target
- what people feel about iton-brand, every partnership
- What goes in
- Your brand, the market you sell in, and where your customers talk.
- What we do
- We gather what people say about you and your competitors, and read the mood behind it.
- What you get
- Sentiment by platform beside your competitors, what's shifting, and early signs of trouble.
Workflows (4)
- Brand Sentiment Analysis
- Quick Sentiment CheckA fast read of how people feel about your brand this week.Request it
- Reputation RecommendationsTurns what people say about you into a short list of things to do.Request it
- Reputation Changes & Results CheckMakes the reputation fixes you approve, then checks what they did to sentiment.Request it
Influencer & Creator Marketingthe creators who fit
Influencer & Creator Marketing
- The target
- the creators who fit
- What goes in
- Your brand, the product or topic, the platforms, and the campaigns you have in mind.
- What we do
- We find creators posting in your category and rank them on reach, engagement, and fit.
- What you get
- A shortlist of creators for each kind of campaign, and why each one fits.
Workflows (3)
- Influencer Discovery
- Creator DiagnosisWorks out why a creator partnership is underperforming.Request it
- Creator Changes & Results CheckMakes the creator changes you approve, then checks what they did to results.Request it
Community Managementevery comment and message answered
Community Management
- The target
- every comment and message answered
- What goes in
- Your social inboxes, your brand voice, and what needs escalating.
- What we do
- We sort comments and messages into what needs a reply, what needs escalating, and what can wait.
- What you get
- Replies drafted in your brand voice, sent only on your approval.
Workflows (3)
- Community Inbox TriageSorts your social inbox so the messages that matter get answered first.Request it
- Community RepliesDrafts replies to comments and messages, in your voice, for you to approve.Request it
- Community Results CheckChecks how your community responded to the replies and changes you made.Request it
Crisis & Risk Monitoringtrouble seen before it spreads
Crisis & Risk Monitoring
- The target
- trouble seen before it spreads
- What goes in
- Your brand, the risk topics you want watched, and who to alert.
- What we do
- We watch for spikes in negative mentions and risk topics, and explain what is driving them.
- What you get
- An early alert, and a holding statement ready for your approval.
Workflows (4)
- Crisis & Risk AlertsWarns you early when talk about your brand turns negative.Request it
- Approved Response PostingPosts your approved responses when an issue breaks.Request it
- Crisis RecommendationsRecommends how to respond to an issue, step by step.Request it
- Crisis Results CheckChecks whether your response calmed the conversation.Request it
PR & Communicationspress coverage you are ready for
PR & Communications
- The target
- press coverage you are ready for
- What goes in
- Your brand, your spokespeople, your key messages, and your media list.
- What we do
- We watch coverage as it lands, and draft releases, statements, and pitches in your brand voice.
- What you get
- Coverage caught as it lands, and drafts ready before you are asked for them.
Workflows (4)
- Communications DraftsDrafts press releases and statements in your voice, for you to approve.Request it
- Media AlertsTells you when your brand or your competitors appear in the news.Request it
- PR DiagnosisWorks out why your coverage rose or fell.Request it
- PR Changes & Results CheckPuts out the PR you approve, then checks the coverage it earned.Request it
Events & Experientialevents planned end to end
Events & Experiential
- The target
- events planned end to end
- What goes in
- Your event, its date and budget, and the owner for each part.
- What we do
- We plan each event: the timeline, the owners, the promotion, and the follow-up.
- What you get
- An event plan every owner can work from, with the follow-up built in.
Workflows (2)
- Event PlanPlans an event around your target, from audience to follow-up.Request it
- Event ReviewReviews how an event did against its goals and what to repeat.Request it
Social & Community, use case 1 of 8
Martech The stack every other area relies on
Use case · The target
Use case
Analytics Operationsdata marketing can trust
Analytics Operations
- The target
- data marketing can trust
- What goes in
- Your GA4 property, how your business sells, and the market you sell in.
- What we do
- We check your GA4 set-up and read your reports for how your business sells.
- What you get
- Where your GA4 data falls short, what it says about your business, and what to fix first.
Workflows (6)
- Google Analytics Insights
- Google Analytics DashboardChecks your Google Analytics set-up and shows your results on one dashboard.Request it
- Anomaly AlertsTells you when a number moves more than it should.Request it
- Root Cause AnalysisFinds the real reason a number moved.Request it
- AttributionShows which channels deserve credit for your results.Request it
- Analytics Insight to ActionTurns what your analytics shows into changes, and checks them once you approve.Request it
Marketing Data Explorationknow what's in your warehouse, and what's missing
Marketing Data Exploration
- The target
- know what's in your warehouse, and what's missing
- What goes in
- Your BigQuery marketing warehouse: ads exports, GA4, or both.
- What we do
- We map what your marketing data holds, using aggregates only, never row-level data.
- What you get
- Every metric and channel found, date coverage, basic trends, and gaps in your data.
Workflows (2)
- Marketing Data Exploration
- Data RecommendationsTurns what your data shows into a short list of things to do.Request it
Marketing Dashboardsone set of numbers, computed from your warehouse
Marketing Dashboards
- The target
- one set of numbers, computed from your warehouse
- What goes in
- Your BigQuery marketing warehouse, once we have mapped it.
- What we do
- We build your marketing dashboard from your data, and refresh it when you ask.
- What you get
- Key results against last period, spend and results over time, and breakdowns by platform.
Workflows (3)
- Marketing Dashboard
- Sales Pipeline DashboardA dashboard of your sales pipeline by source and stage.Request it
- Dashboard ReviewReviews your marketing dashboards and shows what is missing or misleading.Request it
AI AdoptionAI your team uses
AI Adoption
- The target
- AI your team uses
- What goes in
- Your team's answers to a short set of questions on how you work with AI today.
- What we do
- We score where your team stands with AI, from strategy and data to people and process.
- What you get
- How far each part could go with Aurum AI Labs, and a step-by-step plan to get there.
Workflows (2)
- AI Maturity Assessment
- AI ChatbotSets up a chatbot on your site that answers from your own brand knowledge.Request it
Client Reportingevery client's month on one page
Client Reporting
- The target
- every client's month on one page
- What goes in
- Your clients' accounts, their goals, and the template you report in.
- What we do
- We pull each client's results together and write their month in plain words for your review.
- What you get
- A monthly report for every client, ready to check and send.
Workflows (2)
- Monthly Client SnapshotA monthly snapshot of each client's results, ready to send.Request it
- Client Report ReviewChecks a client report before it goes out, and shows what to fix.Request it
Revenue & Funnel Analyticswhich sources turn into revenue
Revenue & Funnel Analytics
- The target
- which sources turn into revenue
- What goes in
- Your CRM, your GA4 property, and the revenue each ad platform reports.
- What we do
- We follow leads to won deals, and check platform, GA4, and CRM revenue against each other.
- What you get
- Where leads stall, and the revenue each source really brought in.
Workflows (3)
- Revenue & Funnel AnalysisAnswers questions about which sources bring revenue, from your own data.Request it
- Funnel Conversion AuditShows how leads move through your funnel and where they leak.Request it
- Revenue ReconciliationLines up the revenue each platform claims against what your CRM actually shows.Request it
Tracking & Taggingtags and events you can trust
Tracking & Tagging
- The target
- tags and events you can trust
- What goes in
- Your tag manager, your measurement plan, and your campaign naming.
- What we do
- We check that tags fire, events follow your plan, and campaign names and UTMs stay consistent.
- What you get
- Tracking problems caught before they spoil your reports.
Workflows (4)
- Campaign Naming & Tracking LinksBuilds consistent campaign names and tracking links, and checks the ones you have.Request it
- Event Schema & Tracking PlanWrites the plan for what your site and app should track, and how.Request it
- Tracking DiagnosisWorks out why your tracking numbers look wrong.Request it
- Tracking Changes & Results CheckMakes the tracking fixes you approve, then checks the data is right.Request it
Marketing Data Platforma warehouse your dashboards and AI can read
Marketing Data Platform
- The target
- a warehouse your dashboards and AI can read
- What goes in
- Your cloud, your data sources, and the reports they have to feed.
- What we do
- We design the marketing warehouse your data needs, and build it in your cloud with your team.
- What you get
- Summary tables your reports and AI can rely on, in your own cloud.
Workflows (2)
- Marketing Data Platform PlanPlans the data platform your marketing needs, step by step.Request it
- Data Platform Changes & Results CheckMakes the data platform changes you approve, then checks they work.Request it
Customer Data & Identity (CDP)one view of each customer, on the stack you already run
Customer Data & Identity (CDP)
- The target
- one view of each customer, on the stack you already run
- What goes in
- Your customer data sources, and the tools you intend to keep.
- What we do
- We check how ready your customer data is, then design how records match across your tools.
- What you get
- A plan for customer identity and segments, built on the tools you keep.
Workflows (4)
- CDP Readiness AssessmentShows how ready your customer data is to power marketing, and what to fix first.Request it
- Identity Resolution PlanPlans how to recognise the same customer across your tools.Request it
- Segment DefinitionsTurns your customer personas into segments your tools can use.Request it
- Customer Data Changes & Results CheckMakes the customer data fixes you approve, then checks they worked.Request it
Audience Activation & Syncaudiences sent to the platforms that use them
Audience Activation & Sync
- The target
- audiences sent to the platforms that use them
- What goes in
- Your approved segments, and the ad and CRM platforms that use them.
- What we do
- We send approved segments to your ad and CRM platforms, and keep them up to date.
- What you get
- Audiences that stay current in every platform, sent only on your approval.
Workflows (3)
- Audience SyncSends your customer groups to your ad and messaging tools, once you approve.Request it
- Audience Sync ReviewReviews which customer groups are synced to which tools, and what is missing.Request it
- Audience Sync Results CheckChecks whether the customer groups you sent performed in each tool.Request it
Consent & Privacydata collected only with consent
Consent & Privacy
- The target
- data collected only with consent
- What goes in
- Your consent banner, your tags, and your privacy policy.
- What we do
- We check your consent banner, which tags fire before consent, and whether your policy matches.
- What you get
- What to fix first, so tracking and messages respect each person's choice.
Workflows (2)
- Consent & Compliance AuditChecks that your site collects and uses data only as your consent banner says.Request it
- Consent Changes & Results CheckMakes the consent fixes you approve, then checks they work.Request it
Stack Health & Integrationstools that work together
Stack Health & Integrations
- The target
- tools that work together
- What goes in
- Your marketing tools, and the integrations between them.
- What we do
- We check that your tools still talk to each other, and find what quietly stopped working.
- What you get
- Broken connections and unused tools flagged, and what to fix first.
Workflows (2)
- Martech Health CheckChecks how well your marketing tools are set up and connected.Request it
- Stack Changes & Results CheckMakes the tool changes you approve, then checks they work.Request it
Governance & Compliancenothing goes out unapproved
Governance & Compliance
- The target
- nothing goes out unapproved
- What goes in
- Your brand rules, the platforms you run on, and the rules you answer to.
- What we do
- We check every asset against your brand, each platform's policies, and your regulator's rules.
- What you get
- A fix for anything that fails, and an audit trail you can hand over.
Workflows (4)
- Brand Consistency CheckChecks your content and creatives against your brand rules.Request it
- Pre-launch Campaign CheckChecks a campaign before launch: tracking, naming and budgets.Request it
- Approval & Audit TrailRecords every approval and change, so you can show who signed off what.Request it
- Compliance Fix DraftsDrafts fixes for content that breaks your rules, for you to approve.Request it
Platform Optimisationyour platforms keep running
Platform Optimisation
- The target
- your platforms keep running
- What goes in
- The platforms you already pay for, and the access to read them.
- What we do
- We read live data from the tools you already pay for, and send improvements back on your approval.
- What you get
- Your platforms kept and improved, never replaced.
Workflows (3)
- Martech RoadmapPlans how your marketing tools should change over the next year.Request it
- Journey SetupSets up your approved customer journeys in the tools you already use.Request it
- Platform Results CheckChecks whether changes to your marketing tools made a difference.Request it
Knowledge & Q&Aanswers from your own past work
Knowledge & Q&A
- The target
- answers from your own past work
- What goes in
- Your past reports and documents, and the questions your team keeps asking.
- What we do
- We answer your team's questions from your past reports and documents, with the sources shown.
- What you get
- Answers you can check, instead of starting from scratch.
Workflows (1)
- Knowledge RecommendationsSuggests what to add to your knowledge base so answers get better.Request it
Analytics Operations, use case 1 of 15
Brand teams start with Assess and find your use cases.
Sessions with our founders
Early access to new use cases
Help setting up your first use case
Your starting point
How do you use AI today? What changes with Aurum AI Labs?
Pick a starting point. Your choice is not saved.
Today
Decisions wait for someone senior.Results depend on the prompt.Your team maintains the scripts.
With Aurum AI Labs
Built into the workflow.
Today
Problems can wait for the next report.Your team checks the answers.Your team monitors for errors.
With Aurum AI Labs
A reviewer catches it first.
Today
Knowledge stays with individuals.Useful context stays in separate chats.Your team records what each task taught them.
With Aurum AI Labs
The next task starts from what this one learned.
See all three differences
What changes
Today
Not yet using AIUsing generic AIRunning an AI programme
With Aurum AI Labs
Every task, the same standard.
The thinking
Decisions wait for someone senior.Results depend on the prompt.Your team maintains the scripts.
Built into the workflow.
When it's wrong
Problems can wait for the next report.Your team checks the answers.Your team monitors for errors.
A reviewer catches it first.
After each task
Knowledge stays with individuals.Useful context stays in separate chats.Your team records what each task taught them.
The next task starts from what this one learned.
how you buy
Find your next step.
Results
Progress towards your target.
Use cases and their goals
- Analytics Operations
- Target: data marketing can trust
- Lifecycle & CRM
- Target: retention, activation
- Governance & Compliance
- Target: nothing goes out unapproved
For BFSI
- Analytics Operations
- Target: data marketing can trust
- Lifecycle & CRM
- Target: retention, activation
- Governance & Compliance
- Target: nothing goes out unapproved
For D2C and e-commerce
- Ecommerce Shelf Optimisation
- Target: share of shelf
- Store Operations
- Target: AOV, checkout, catalogue
- Lifecycle & CRM
- Target: repeat, LTV
For Small team
- Search Visibility (SEO)
- Target: organic visibility
- AI Answer Visibility (GEO, AEO)
- Target: visibility in AI answers
- Content & Editorial
- Target: traffic that keeps growing
For Media agency
- Paid Media Optimisation
- Target: higher ROAS, less wasted spend
- Creative Production
- Target: more creatives, all on brand
- Workflow Management
- Target: time-to-market across accounts
For Brand
- Brand & Positioning
- Target: the brand truth, always current
- Brand & Reputation
- Target: what people feel about it
For Performance Marketing Manager
- Paid Media Optimisation
- Target: higher ROAS, less wasted spend
- Ad Creative & Copy
- Target: ads ready to upload, in every size you need
- Media Performance & Reporting
- Target: every ad account, read the same way
For Content Marketing Manager
- Content & Editorial
- Target: traffic that keeps growing
- Creative Production
- Target: more creatives, all on brand
- Brand & Positioning
- Target: the brand truth, always currentthe brand truth every writer works from
For Social Media Manager
- Social & Community
- Target: reach that costs nothing
- Social Content Creation
- Target: posts ready for each platform, in your voice
- Community Management
- Target: every comment and message answered
For Brand Manager
- Brand & Positioning
- Target: the brand truth, always current
- Brand & Reputation
- Target: what people feel about it
- Market & Competitor Intelligence
- Target: where the gap in the market is
For CRM Manager
- Lifecycle & CRM
- Target: retention, repeat, LTVretention, activationrepeat, LTV
- Retention & Customer Value
- Target: who stays, who's slipping, what each is worth
- Journeys & Personalisation
- Target: the next message fits the customer
For Ecommerce Manager
- Ecommerce Shelf Optimisation
- Target: share of shelf
- Store Operations
- Target: AOV, checkout, catalogue
- Ratings & Reviews
- Target: ratings that lift the listing
For SEO Specialist
- Search Visibility (SEO)
- Target: a site search engines can find and rankorganic visibility
- AI Answer Visibility (GEO, AEO)
- Target: cited in AI answersvisibility in AI answers
- Website Health & Accessibility
- Target: a site that stays fast, working, and accessible
For Marketing Analyst
- Analytics Operations
- Target: data marketing can trust
- Marketing Data Exploration
- Target: know what's in your warehouse, and what's missing
- Marketing Dashboards
- Target: one set of numbers, computed from your warehouse
For Marketing Director
- Planning & Budget Allocation
- Target: one plan every team works from
- Brand & Positioning
- Target: the brand truth, always current
- Workflow Management
- Target: time-to-market, fewer hand-offstime-to-market across accounts
For Influencer Marketing Manager
- Influencer & Creator Marketing
- Target: the creators who fit
- Social & Community
- Target: reach that costs nothing
- Brand & Reputation
- Target: what people feel about iton-brand, every partnership
AI that thinks like a marketer, works like a team, and checks its own work.